First Direct Mail Marketing Campaign

Today, we launched our first direct mail marketing campaign in Akron, OH.

Although our sample size was a little small--167 mailers--we hope that it will have some impact and generate new leads.

In our mailer we included:
--An individualized marketing report card for each business
--A letter from our President of Sales, Steven Milcinovic
--A quick info sheet explaining online marketing and reputation management

To the wider blogging community: have any of you done a direct mail marketing campaign before? What seemed to work for you and what did not?